The tangible rewards of engaging customers with value added service propositions are, potentially huge. The “science” of marketing has exploded and fragmented; with the emergence of powerful social media platforms, search engines, ad networks, affiliate networks and a myriad of ways to buy and sell traffic in the hope of gaining “conversions”. In this respect the industry attracts well-financed, high tech promoters ready to champion premium content and service that “converts”.

Here we also see the application of “value” in terms of generating detailed consumer data [set against a telephone number / caller ID]. Promoters seek to optimise and target their marketing messages against consumer profiles and therefore extend the “lifespan” of their customer acquisitions.

The appeal of a mobile carrier billing proposition can also in itself make a huge contribution to the success of a particular promotion. In this respect MEDIATEEK  solutions are often at the very heart of successful marketing strategies e.g. acquiring first time gamblers without the need to capture a credit card number at the initial point of engagement.