The MEDIATEEK  value chain was founded (in the 2015) on the ability to generate and switch very high volumes of premium billed voice traffic. It was therefore a natural step to incorporate mobile data traffic / bulk messaging into the very fabric of the industry. Today SMS and a variety of other messaging applications are an integral part of a wide range of mobile payment solutions, including PSMS, direct operator billing, e-money, wallets, Payforit, credit card authentication – to name but a few.

However with the advent of smart phones and the ever increasing popularity of mobile marketing, messaging has become the most effective way to engage and communicate directly with customers – who find it easy to block ads and emails, but still find their mobile screens “irresistible”. So messaging is big business, as both a billing and marketing tool and it is perhaps here that we see some of the most exciting and challenging developments in the marketplace; with OTT and “in app” messaging & billing presenting further challenges to the operators. Watch this space as the battle to reach connected consumers “hots up”.